Section 9: Our Culture

Multiple-Choice Questions

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1. Because of the way human beings have evolved, which of the following are babies genetically programmed to need?

a. formula
b. mother's milk
c. a crib
d. a room of their own



2. How has evolution determined a baby's needs?

a. evolution has nothing to do with the needs of today's babies
b. continental drift
c. only the babies that survived had children
d. global warming



3. What are we led to believe is the source of happiness in a consumer society?

a. buying new things
b. friends
c. community
d. family



4. Which of the following do large corporations influence?

a. government policy
b. what you believe is important in life
c. how you care for your baby
d. all the above



5. How effective is modern advertising?

a. it is not very effective
b. it determines most of what most people value in life
c. very effective
d. it has some effect



6. Who decided that corporations with something to sell should be a big influence on child-rearing?

a. parents
b. religious leaders
c. corporations with something to sell
d. government leaders



7. In the richest countries of the world why does it take two salaries "just to keep up"

a. because there are so many things you need to buy
b. because we have adopted the values of a consumer culture
c. because the government wastes a lot of money
d. because taxes are so high



8. What is stealth advertising?

a. when one company steals ideas from another company's ads
b. really cheap advertising
c. ads disguised as something else
d. advertising that doesn't work



9. How often do advertisers try to control what you read in a newspaper or magazine?

a. never
b. rarely
c. quite often
d. sometimes



10. To what extent does our modern consumer culture clash with what babies biologically and genetically expect?

a. it doesn't
b. a great deal
c. a little bit
d. occasionally